SlickText vs EZTexting: SMB SMS Showdown
Both platforms target small and mid-size businesses. SlickText brings modern design and loyalty programs. EZTexting brings 20+ years of experience and team collaboration tools. We compared them across 20 criteria to help you pick.
🏆 The Verdict (TL;DR)
Choose SlickText If:
- → Local business (restaurant, salon, retail)
- → Want built-in SMS loyalty programs
- → Prefer a modern, clean interface
- → Better value per message at entry level
- → Single location or solo operator
Choose EZTexting If:
- → Multi-location business or franchise
- → Need sub-accounts with role-based permissions
- → Want template approval workflows
- → Prefer a proven veteran (since 2004)
- → Team needs shared templates and collaboration
Overall winner for most SMBs: SlickText — better value per message, modern interface, and unique loyalty features give it the edge for single-location businesses. EZTexting wins specifically for multi-location teams needing collaboration tools.
Feature-by-Feature Comparison
| Feature | SlickText | EZTexting |
|---|---|---|
| Starting Price | $29/mo (500 texts) | $25/mo (200 credits) |
| Cost Per Message (Entry) | ~$0.058 | ~$0.125 |
| Free Trial | 14-day free trial | 14-day free trial |
| Loyalty Programs | ✅ Built-in digital punch cards & rewards | ❌ Not available |
| Text-to-Win Contests | ✅ Built-in | ✅ Built-in |
| Surveys & Polls | ✅ Built-in | ✅ Built-in |
| Drip Campaigns | ✅ Multi-step automations | ⚠️ Basic on lower plans |
| Keyword Autoresponders | ⚠️ Extra cost on basic plans | ✅ Included |
| Team Sub-accounts | ⚠️ Limited | ✅ Robust with role-based permissions |
| Shared Templates | ✅ | ✅ With approval workflows |
| MMS Support | ✅ | ✅ |
| API Access | ⚠️ Higher plans only | ⚠️ Higher plans only |
| Shopify Integration | ⚠️ Via Zapier | ⚠️ Via Zapier |
| Contact Segmentation | ✅ Tags and custom fields | ✅ Groups and segments |
| 10DLC Registration | ✅ Handled for you | ✅ Handled for you |
| Compliance Tools | ✅ Quiet hours, opt-out, consent | ✅ Quiet hours, opt-out, consent |
| Analytics | ✅ Delivery, clicks, engagement | ✅ Delivery, clicks, engagement |
| Customer Support | ✅ Live chat, phone, email | ✅ Live chat, phone, email |
| Interface Quality | ✅ Modern, clean, intuitive | ⚠️ Functional but dated |
| Years in Business | Since 2012 | Since 2004 (longest track record) |
Pricing Deep Dive
SlickText Pricing
- • 500 texts: $29/mo (~$0.058/msg)
- • 1,000 texts: $49/mo (~$0.049/msg)
- • 2,500 texts: $79/mo (~$0.032/msg)
- • 5,000 texts: $139/mo (~$0.028/msg)
- Loyalty program included on all plans
EZTexting Pricing
- • 200 credits: $25/mo (~$0.125/msg)
- • 500 credits: $35/mo (~$0.070/msg)
- • 1,000 credits: $55/mo (~$0.055/msg)
- • 2,000 credits: $75/mo (~$0.038/msg)
- Sub-accounts included on higher plans
Bottom line:SlickText offers significantly better value per message at every tier. EZTexting's entry plan ($25/mo for 200 credits) looks cheaper but gives you less than half the messages of SlickText's $29/mo plan.
SlickText's Secret Weapon: SMS Loyalty Programs
The biggest differentiator between these platforms is SlickText's built-in loyalty program — something EZTexting (and most competitors) don't offer.
How It Works
- Customer texts a keyword (e.g., "LOYALTY" to your number) to join your program
- They earn points with each visit or purchase (verified via text check-in)
- They can text to check their points balance anytime
- When they hit the reward threshold, they receive an automatic reward text
- You build your SMS subscriber list AND loyalty program simultaneously
Why it matters: For restaurants, coffee shops, salons, and retail — a loyalty program that requires zero app downloads and runs entirely via SMS is incredibly powerful. No competing app to install, no card to carry.
EZTexting's Strength: Team & Multi-Location Tools
Where EZTexting pulls ahead is team management and multi-location operations:
Multi-Location Features
- • Sub-accounts: Each location gets its own phone number, inbox, and contact list
- • Role-based permissions: Control who can send, edit templates, or view analytics
- • Template approval: Managers create approved templates; team members select from pre-approved options
- • Unified billing: One invoice for all locations with per-location usage breakdown
- • Central oversight: Monitor all locations from one dashboard
Ideal for: Franchise operators, multi-location businesses, and agencies managing SMS for multiple clients.
Category Winners
Try SlickText
14-day free trial. Built-in loyalty programs.
Start Free Trial →Try EZTexting
14-day free trial. Best for teams & franchises.
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