Klaviyo
eCommerce marketing platform with SMS and email in one solution.
Klaviyo is the leading eCommerce marketing platform, combining email and SMS with sophisticated customer data and segmentation tools. Built for Shopify stores and other eCommerce businesses, Klaviyo enables data-driven marketing across channels. The platform provides pre-built workflows for common eCommerce scenarios like welcome series, abandoned cart, and post-purchase follow-up. Klaviyo's customer data platform gives you 360-degree visibility into customer behavior, enabling highly personalized campaigns that drive revenue.
Features
- ✓Email and SMS unified platform
- ✓Customer data platform (CDP)
- ✓Pre-built eCommerce workflows
- ✓Advanced segmentation
- ✓Predictive analytics
- ✓Shopify and WooCommerce integration
- ✓Detailed revenue tracking
- ✓Dynamic content personalization
Pros
- +Best platform for Shopify stores
- +Email and SMS in one place
- +Excellent pre-built workflows
- +Strong data and analytics
Cons
- -Pricing can get expensive with large lists
- -Steep learning curve for advanced features
- -Less specialized in SMS than SMS-only platforms
Frequently Asked Questions
Does Klaviyo work with Shopify?
Yes, Klaviyo is built for Shopify with a native integration that syncs all product and customer data.
Can I send SMS and email from one platform?
Yes, Klaviyo enables unified email and SMS campaigns from the same interface.
What pre-built workflows are available?
Klaviyo includes templates for welcome series, cart abandonment, post-purchase, VIP, and more.
How does pricing work?
Klaviyo charges based on the size of your contact list. Pricing starts at $20/month and increases with subscribers.